New Voluntary Code to Improve Customer Checks in Gambling Industry

Betting and Gaming Council announces customer checks

The Betting and Gaming Council (BGC) today announced a new voluntary code designed to streamline customer checks across the gambling sector. This initiative, supported by the Gambling Commission and the government, aims to reduce the reliance on private financial documents while setting a standard until a more seamless system is introduced according to the government’s White Paper.

Under the new Industry Voluntary Code on Customer Checks, specific measures have been defined for gamblers wishing to make substantial deposits. For those depositing over £25,000 annually, enhanced scrutiny will be required, a move aimed at addressing the longstanding debate about the invasiveness of affordability checks.

The code introduces less stringent requirements for younger gamblers, aged 18-24, with lower thresholds for financial checks, in an effort to provide a balanced approach that protects vulnerable groups without overly penalising regular gamblers.

BGC CEO Michael Dugher said, “This Code is good progress towards solving an issue that has generated such heated public debate. It will significantly increase the consistency of safer gambling standards while removing intrusive document checks for many who are currently subject to detailed checks. This should be particularly welcomed by British horseracing.”

This Code is good progress towards solving an issue that has generated such heated public debate. It will significantly increase the consistency of safer gambling standards while removing intrusive document checks for many who are currently subject to detailed checks. This should be particularly welcomed by British horseracing

Culture Secretary Lucy Frazer also commented on the code’s introduction, stating, “Today’s announcement of an interim code on customer checks is a major step forward, and will help ensure that we can continue to protect those at risk of gambling harm without penalising ordinary punters.”

Andrew Rhodes, Chief Executive of the Gambling Commission said, “This voluntary code will help ensure a consistent and transparent approach for consumers across participating operators where customer spend is the trigger for action. The thresholds in the code represent a set of minimum standards agreed by operators, including backstops where they will consider and engage with customers where necessary.”

The new code is expected to remain in effect as an interim measure until the comprehensive, frictionless financial risk assessments proposed in the White Paper are fully developed and implemented.