About Us – New Casino Sites

Since entering the industry in 2016, our team of experts has been committed to providing you with the best online UK casinos and educating and promoting safe entertainment. We leverage our academic background and industry experience to maintain our unique editorial policies across all our content.

Instead of spending hours scouring the web for the latest promotions, we do the hard work for you by contacting online casinos directly to secure exclusive bonuses and screening the latest deals to ensure they meet our high standards before sharing them with you.

Why We Only Promote UK Licensed Sites

When gambling online, safety, fairness, and legality should always be paramount. This is why we only recommend casinos are licensed by the UK Gambling Commission (UKGC).

This regulatory body ensures that the gambling industry operates in a transparent and fair manner, offering you a safe and enjoyable gaming environment.

The importance of playing at UKGC-licensed sites cannot be overstated. Here are a few key reasons:

  • Protection of Funds: Licensed casinos are required by the UKGC to segregate player funds from the casino’s operational funds. This means your deposits are held in separate bank accounts, providing you with a higher level of financial security. In the unlikely event the casino runs into financial difficulties, your funds will be safe.
  • Dispute Resolution: Should you have a disagreement with a licensed casino, the UKGC provides assistance with dispute resolution. They require all licensed operators to use an Alternative Dispute Resolution (ADR) service that is free for players. This ensures that any issues can be handled in a fair and impartial manner.
  • Fair Gaming: UKGC-licensed casinos are regularly audited to ensure that their games are fair and operate correctly. This includes confirming that the Random Number Generators (RNGs), which control the outcomes of games, are truly random and not rigged in favour of the house.
  • Responsible Gambling: The UKGC enforces strict measures to promote responsible gambling. Licensed casinos must provide players with the tools to manage and limit their gambling, such as setting deposit limits, cooling-off periods, and self-exclusion options.

All in all, playing at UKGC-licensed sites is a no-brainer.

Our Information Sources

As we strive to deliver the most comprehensive, accurate, and current information in the UK iGaming scene, we utilise a wide array of information sources. Our objective is to ensure you’re always abreast of the most recent developments, have the latest insights, and are fully aware of the online gambling landscape in the UK.

  • Government Sites & Licensing Authorities: These official sources provide us with reliable and authoritative data on laws, regulations, and recent legislative changes in the industry. We monitor sites like the UK Gambling Commission (UKGC) to ensure all the casinos we review are licensed and operate within the regulatory framework.
  • Direct Contacts with Casinos: We maintain an ongoing dialogue with the marketing and public relations teams of various casinos. This ensures that we can bring you the latest news, promotions, and updates directly from the source. This privileged access gives us information about upcoming games, new features, or exclusive bonuses before they are public knowledge.
  • Reputable Media Outlets: We also follow respected news outlets and industry-specific websites to stay on top of broader trends and issues in the gambling industry. This includes both domestic and international sources, giving us a comprehensive picture of the industry as a whole.
  • Academic Studies: Academic research is a valuable resource for understanding the wider impacts of online gambling, whether it’s new insights into player behaviour or studies on the effectiveness of responsible gambling measures. We incorporate these insights into our articles where relevant.
  • Player Feedback: Your opinions, experiences, and insights are incredibly valuable. We actively seek and incorporate feedback from our readers to ensure we’re delivering the content you want and addressing the issues you care about. Your participation helps us make our reviews, guides, and articles more practical, relatable, and beneficial.

By using this information, we can provide you with a rounded and comprehensive view of the UK iGaming scene and new casino sites to empower you to make well-informed decisions when gambling online.