Games Global, a leading name in the gaming industry, has announced a significant collaboration with the mixed martial arts organisation UFC. This partnership is set to develop and roll out UFC-themed slot games over the next three years.
Following an exclusive soft launch this month, the global rollout of these eagerly awaited titles is scheduled to commence in July. Games Global’s portfolio currently includes 1,300 titles created by 40 in-house and partnered studios. This collaboration with UFC, a globally recognised sports brand, marks a significant extension of Games Global’s partnership portfolio.
This announcement follows Games Global’s recent move to file a registration statement for an initial public offering (IPO), with plans to list on the New York Stock Exchange.
With UFC’s substantial social media influence, including a following of 260 million, Games Global is poised to enhance its global presence through this partnership significantly.
“Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement,” stated Andy Booth, CPO at Games Global.
In related news, February saw Stake.com becoming an official partner of UFC in Asia.
From UFC’s side, Tracey Bleczinski commented on the collaboration: “At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slots titles.”
About Games Global: Established as a key player in the gaming sector, Games Global specialises in the development and distribution of gaming software and platforms. The company supports a vast portfolio that spans a variety of gaming experiences, driven by technology and a focus on user engagement.